Strategy & Marketing Consulting
The activities of SBU 3 are mostly carried out in order to support the technology transfer actions, the core business of ProdAl.
These activities can be divided into two groups:
- Market analysis. It includes:
- Technology Audit
- Technology Forecasting
- Technology Explorations.
These analyzes are carried out by ProdAl to assess trends in the agri-food sector in order to identify new requirements on the part of businesses and consumers and provide appropriate responses in terms of results of process innovations and/or transferable product.
- Innovation programs. Product and process innovations require two steps for realization:
- the development of research activities
- the transfer of the results to companies.
In this area, especially for complex research activities, ProdAl supports businesses in the agricultural and manufacturing sector in the search for financing measures at local, national and European level, dealing with design in response to the calls and the subsequent implementation phases and reporting.